About us
From Jeddah, we build wholesale food supply partnerships across Saudi Arabia.
Your business needs,
our shared starting point
Sarah Holding was established in 2024 and is based in Jeddah. Its Sarah Food sector supplies essential food products wholesale to traders and businesses in Saudi Arabia.
Our range includes basmati, sella and steam rice, alongside gur jaggery and Himalayan salt. We start by understanding your business needs, then review products and quantities with you and coordinate supply to your city.
Our vision
To be a lasting partner for food businesses in Saudi Arabia through a relevant product range, clear communication and commercial relationships built on commitment and understanding each customer’s needs.
Our values
Quality
Attention to product specifications and clear information.
Reliability
Honest communication and clear details with every order.
Commitment
Care in meeting the commitments we make to our partners.
Partnership
Business relationships that grow through understanding.

A clear order, from the start
Whether you are ordering for your store or planning restaurant supplies, start with our catalogue and speak directly with our team.
- Choose the product and pack size for your business.
- Specify pack quantities and your delivery city.
- Review the quotation and availability with sales.